Today as we recover from too much green or not enough (don't those pinches hurt?) ,we need to think "who is our customer"? It depends on your industry and whether you are face to face, on the phone or e-commerce only, this may be a bit different. Everyone has at least two customer types, internal and external. Internal are you co-workers, bosses, sales people; anyone who works or supports your job. External are those customers who come to your company for products or services.
Both are important in the life of any company and both deserve to get the best service you can offer.
Thanks!
Phil
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